Our members are hotels, parks and restaurants that believe Tourism sits in an unique position – catching people’s undivided attention when they are not only open to, but actively looking for, a new experience, information or perspective. As such, we believe Tourism has a role to educate – while entertaining – people about sustainability issues, challenging, and solutions that will inspire people far after the trip ends, carrying over to their personal lives.

We help our members maximize the impact of what they do best, by supporting the development of mind-blowing tourism experiences in sustainability, promoting them through media, and sell them through partner travel agencies and operators.